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Dairy Promotion Council Services

Overview


Marketing, Advertising & Social Media
Montpelier, Vermont, United StatesPosted: July 8th, 2026Deadline: September 4th, 2026

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SUMMARY


Vermont is seeking a vendor to deliver dairy promotion council services that support public education, farmer training, outreach, and consumer marketing initiatives. The scope includes educational programming, communications support, promotional campaigns, events, and dairy-focused engagement activities.

KEY REQUIREMENTS


BUDGET

Verified

$2,000,000

CONTRACT DURATION


14 months

TIMELINE


Issue Date: July 7th, 2026

Questions Due: July 23rd, 2026

Bidders Conference: July 28th, 2026

Questions and Answers Posted: August 4th, 2026

RFP Responses Due: September 4th, 2026

Contract Start Date: January 18th, 2027

Contract End Date: March 31st, 2028

QUESTION DEADLINE


July 23rd, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Vermont Agency Of Agriculture, Food & Markets

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DESCRIPTION


The government authority in Vermont is seeking a vendor to provide dairy promotion council services focused on education, outreach, and consumer engagement related to the dairy industry. Proposed projects may increase public knowledge of dairy farming practices, dairy processing, and dairy’s positive impact on the state or region.

Scope may include hands-on or virtual educational activities, development of resource guides and best practices materials, webinars, participation in national research programs, and other educational initiatives. The work may also include farmer training workshops on value-added processing, social media and communications training, agritourism training, farm ambassador programs, advocacy and outreach support, crisis communication support, and development of best practice guides for farmers.

The selected vendor may also support consumer-focused marketing and promotion efforts to enhance engagement with dairy products. Potential activities include social media and traditional media campaigns, influencer campaigns, online sales campaigns, trade show pavilions, website development, event hosting or attendance, support for schools to improve dairy service capacity, participation in national promotion efforts, product sampling, and promotion of dairy farm, food, and event-based activities.

A pre-bid meeting is scheduled for July 28, 2026. Questions must be submitted by July 23, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 4, 2026. Questions must be submitted by July 23, 2026.
What is the budget for this RFP?
The published budget is $2,000,000.
Who issued this RFP?
It was issued by Vermont Agency Of Agriculture, Food & Markets. The work is located in Montpelier, Vermont, United States.
Who is a good fit for this opportunity?
  • Agricultural marketing or commodity promotion organization
  • Experience with dairy industry outreach and consumer education
  • Capable of delivering integrated marketing, events, and training programs
  • Expertise in social media, traditional media, and influencer campaigns
  • Strong background in stakeholder engagement, advocacy, and public communications
  • Ability to develop educational resources, workshops, and best practices guides
  • Familiarity with farmer training, agritourism, and value-added food processing initiatives
  • Experience working with government agencies or publicly funded agricultural programs

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