The University seeks a vendor to provide a comprehensive, enterprise-level Customer Relationship Management (CRM) solution for Enrollment Management and Marketing operations. The proposed CRM must function as an integrated platform with a single data architecture and unified user interface, avoiding reliance on loosely integrated third-party systems or the need for manual synchronizations and separate administrative interfaces.

Required features include recruitment tracking, marketing automation, communications management, admissions workflow, event management, reporting and analytics, and application processing. The solution should be a secure, web-based, vendor-hosted cloud platform, compatible with major browsers including Chrome, Firefox, Safari, and Edge. It must integrate with the University's Student Information System and other relevant software, offering mobile-responsive functionality for both users and staff.

Additional requirements include institutional workload or volume-based pricing, a fully managed file exchange repository, documented file specifications and data mappings, automated monitoring and logging, and exception management workflows. All questions regarding this RFP must be submitted by March 10, 2026. The awarded contract will be for a one-year term.