Creative Services
Overview
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SUMMARY
KEY REQUIREMENTS
TIMELINE
RFP Distribution: September 22nd, 2026
Questions Due: September 29th, 2026
Responses to Questions Due: October 6th, 2026
Proposal Due Date: October 20th, 2026
Review of Proposals: October 21st – November 3rd, 2026
Anticipated Decision and Selection: November 6th, 2026
Anticipated Commencement Date: January 11th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Idaho Health Insurance Exchange
DESCRIPTION
The agency seeks a creative services vendor to use research findings and lessons learned to develop creative components for a marketing campaign that advances the agency’s brand, increases brand awareness, and reaches multiple target audiences to support enrollment growth.
The work should address retention of existing customers, acquisition of new customers, marketing to current enrollees and prospective marketplace customers, digital advertising and retargeting, campaign tracking and performance measurement, and targeted broadcast advertising. Services include media buying; development and execution of traditional and non-traditional media assets; reusable social media, print advertising, and collateral templates; additional research as needed; search engine optimization, including Answer Engine Optimization and Generative Engine Optimization; strategy collaboration; and brand review.
All vendor questions must be submitted by September 29, 2026. The proposal deadline is October 20, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 20, 2026. Questions must be submitted by September 29, 2026.
- Who issued this RFP?
- It was issued by Idaho Health Insurance Exchange. The work is located in Idaho, United States.
- Who is a good fit for this opportunity?
- Integrated marketing and creative agency with campaign strategy and execution expertise
- Experience serving education, enrollment, or multi-audience marketing programs
- Proven capabilities in media buying, digital advertising, retargeting, and broadcast campaigns
- Strong creative production experience across traditional, non-traditional, social, print, and collateral formats
- Expertise in SEO, Answer Engine Optimization, and Generative Engine Optimization
- Demonstrated ability to track campaign performance and optimize marketing spend
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.