Creative Campaign Strategy and Concept Services
Overview
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SUMMARY
KEY REQUIREMENTS
TIMELINE
Issue Date: October 2nd, 2026
Questions Due: October 16th, 2026
Responses Due: October 21st, 2026
Interviews: October 28th, 2026, October 29th, 2026, or October 30th, 2026
Selection: November 4th, 2026
Service Launch: August 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
City Of Rochester
DESCRIPTION
The agency seeks a vendor to provide creative campaign strategy and concept services for Link. The selected vendor will review existing Link branding, research, project information, and the agency’s marketing and public education framework, while facilitating discovery with agency staff and key project partners.
The vendor will assess priority audiences, their motivations, barriers, and engagement opportunities, and identify practical reasons for people to engage with and ultimately ride Link. The work will include recommending an overarching creative strategy and positioning.
The vendor will develop a central creative concept or campaign platform that can support Link communications through pre-launch, opening, and sustained service. Deliverables may include campaign language, messaging, calls to action, thematic elements, and a voice and personality for community-facing communications. The concept should flex between awareness and excitement messaging and practical rider education, connect with distinct audiences without creating disconnected campaigns, and establish visual and verbal creative direction that complements the existing Link identity.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on October 21, 2026 and is no longer accepting submissions.
- Who issued this RFP?
- It was issued by City Of Rochester. The work is located in Rochester, Minnesota, United States.
- Who is a good fit for this opportunity?
- Creative strategy or advertising agency with integrated campaign development experience
- Demonstrated expertise in public-sector, transportation, mobility, or community engagement campaigns
- Strong capabilities in audience research, brand positioning, messaging, and creative direction
- Experience developing campaign platforms that adapt across launch, awareness, and educational communications
- Ability to collaborate with agency staff and project partners
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.