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The contracting organization is seeking creative agency services to develop and implement a communications plan for all users of the outdoors. The work will include a public awareness campaign designed to increase awareness of outdoor recreation opportunities, promote care for fragile and valuable outdoor environments, and encourage responsible enjoyment of the outdoors.
The successful provider will develop a nationally consistent campaign platform that converts behavioral insights into a compelling public-facing campaign. Services will include creating a complete campaign identity system for national and local implementation, as well as developing, producing, and delivering campaign assets.
The engagement will also cover organic, earned, paid, and partner communications; a media planning approach; video and audiovisual content; and multi-partner branding. Questions must be submitted no later than September 15, 2026.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.