Conservation Cost-Share Marketing Campaign Services
Overview
Fit Score
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedTIMELINE
Summer campaign: July 6th, 2026 through August 12th, 2026.
Fall campaign: November 5th, 2026 through December 11th, 2026.
Project completion deadline: January 15th, 2027.
Issuing Agency
Iowa Department Of Agriculture And Land Stewardship
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The purpose of this RFP is to engage a vendor to provide comprehensive marketing campaign services focused on conservation cost-share initiatives. The selected firm will develop and execute integrated marketing efforts using both radio and digital platforms. Campaign components include 30-second radio advertisements aired on farm and rural broadcast stations, as well as digital advertising on news publication websites and through digital re-targeting strategies.
The successful respondent will be responsible for producing and placing four distinct 30-second radio spots, each featuring male and female voiceovers. They will provide scripts and secure approval on final versions prior to deployment. Digital ad creation, placement, and management are also required, with an expectation to offer a range of ad sizes and to monitor, optimize, and report on ad performance throughout the campaign. Weekly performance updates and a comprehensive final report are expected following each campaign's conclusion. All production costs for radio spots must be included in the cost proposal.
This RFP prioritizes detailed audience targeting, estimations of campaign reach, ongoing performance monitoring, and optimization to maximize campaign impact.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due June 22, 2026.
- What is the budget for this RFP?
- The published budget is $19,000 – $21,000.
- Who issued this RFP?
- It was issued by Iowa Department Of Agriculture And Land Stewardship. The work is located in Iowa, United States.
- Who is a good fit for this opportunity?
- Marketing agencies with experience in radio and digital advertising
- Demonstrated expertise in agriculture or rural-focused outreach
- Ability to manage end-to-end campaign production, placement, and reporting
- Familiarity with performance optimization and audience targeting strategies
- Proven track record with similar public sector or environmental campaigns
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