Comprehensive Parking Marketing Strategy Service
Overview
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SUMMARY
KEY REQUIREMENTS
TIMELINE
Issue Date of RFP: August 7th, 2026
Deadline for Questions: August 20th, 2026
Submission Deadline: August 28th, 2026
Anticipated Contract Award: September 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Halifax International Airport Authority
DESCRIPTION
The agency is seeking a qualified consultant to develop a comprehensive parking marketing strategy that supports commercial growth, enhances the traveller experience, strengthens the competitive positioning of its parking services, and provides practical guidance for future marketing, communications, and customer engagement initiatives.
The strategy is expected to identify opportunities to improve product positioning, customer awareness and understanding, the parking customer journey, revenue growth, and marketing performance measurement. Strategic recommendations should address customer segmentation, value propositions, messaging, marketing channels, promotional opportunities, customer communications, digital marketing, performance measurement, implementation priorities, and marketing governance as appropriate.
The final deliverable must provide a practical framework for marketing the agency’s parking products, including strategic recommendations, implementation priorities, supporting rationale, performance measures, and recommended next steps. The contract period will be one year. Questions must be submitted by August 20, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 28, 2026. Questions must be submitted by August 20, 2026.
- Who issued this RFP?
- It was issued by Halifax International Airport Authority. The work is located in Halifax, Nova Scotia, Canada.
- Who is a good fit for this opportunity?
- Marketing strategy consultancy with experience in transportation, airport, parking, or traveller services
- Demonstrated expertise in customer segmentation, positioning, digital marketing, and customer journey improvement
- Strong record developing practical implementation plans and marketing performance frameworks
- Experience supporting revenue growth and customer engagement initiatives
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.