Vendor needs to provide comprehensive logo and branding initiative services. Agency is seeking an experienced and visionary professional consultant to lead a citywide branding initiative. Conduct research with the community and staff to evaluate values and identity: The Consultants will conduct robust public participation, including surveys, an internet presence, public meetings, and topic-specific meetings, as necessary. The consultants shall seek diverse participation in the planning process, proving ongoing and understandable information for all participants while using a variety of communication channels to inform and involve the community. Development of an agency logo, logo variations, and incorporation of / or development of new agency tagline: Create authentic and relevant logo mock-ups and taglines that effectively communicate the agency’s identity. Create a color palette for print and web. Design a versatile color palette with high-contrast hues to provide the agency with greater flexibility in creating branded materials. Content to be created in full color, single color, and black and white. The logo should have variations suitable for both vertical and horizontal usage.