A Missouri agency is seeking an experienced consultant to spearhead a comprehensive citywide branding initiative. The selected professional will be responsible for conducting in-depth research in collaboration with community members and agency staff to evaluate and define the city's values and identity. This process will involve robust public engagement through a range of approaches, including surveys, an online presence, public meetings, and targeted sessions, with a focus on ensuring diverse, inclusive participation and clear, accessible information for all stakeholders.

The scope includes designing a new agency logo, developing logo variations for different applications, and either incorporating or creating a suitable tagline that authentically communicates the agency’s identity. The consultant will also be expected to craft a versatile color palette for both print and web use, emphasizing high-contrast hues for maximum flexibility. The final branding assets should be adaptable, with logo versions available in full color, single color, and black and white, as well as configurations suitable for both vertical and horizontal layouts.