Community Safety Payroll Tax Communication Strategy Services

The issuing organization in Oregon is seeking a vendor to provide communication strategy services related to the community safety payroll tax. The tax funds a range of public safety and community support initiatives, including faster and more efficient safety responses, crime deterrence, connections to social services, support for at-risk youth, expanded investigations and court services, and additional jail bed capacity to reduce capacity-based releases.

The selected vendor is expected to develop a communications strategy that increases public awareness and understanding of the tax and its intended outcomes. Scope elements include conducting market research and audience analysis to identify priority audiences, understanding their concerns and interests, and recommending effective communication approaches tailored to those groups.

The vendor should also demonstrate experience in developing marketing materials, creating comprehensive communications strategies across multiple media outlets, educating community members, and clearly presenting performance outcomes. Services include creative strategy and collateral development to translate messaging and concepts into core marketing materials. Questions are due by August 11, 2026.