Communications Plan and Rebrand Project Services

The City of Oregon is seeking a qualified vendor to lead the development of a comprehensive citywide communications plan and oversee a full rebranding project. The selected partner will be responsible for crafting a strategic communications framework that thoughtfully aligns with existing municipal resources and staff capacity. This plan should outline long-term goals, strategies, and actionable recommendations to enhance the effectiveness of city communications over several years.

As part of the rebranding project, the vendor will review current plans, studies, and reports to inform the creation of a refreshed visual identity for the city. Key deliverables include the design of a new logo, the establishment of brand guidelines, and detailed instructions for applying branding elements across all city communications platforms. The process may involve gathering community feedback and engaging stakeholders to ensure the new branding resonates with the public and internal teams.

Additionally, the scope of work encompasses the development of a three- to five-year external and internal strategic communications plan. This plan should address specific goals, priorities, timelines, budget considerations, and a comprehensive strategy for implementing the updated brand and communications initiatives citywide.