Communications and Marketing Services

The agency seeks a vendor to provide communications and marketing services for a transportation action plan mode-shift marketing campaign. The selected firm will implement the 2027 and 2028 marketing campaigns as part of the agency’s program and support the design and implementation of future campaigns.

For Phase 1, covering 2026–2027, the vendor will develop a transit-focused marketing campaign for implementation in 2027. Work will include preparing a campaign-specific marketing plan focused on increasing transit ridership across the agency’s diverse communities; developing strategic messages for key audiences and geographic areas; and creating paid, earned, and owned communication strategies to increase awareness of transit routes and service benefits. Outreach may include mailings, events, and other channels.

For Phases 2 and 3, covering 2027–2028 and 2028–2029, the vendor will develop campaign strategies focused on building and advancing alternative modes, encouraging mode shift, and communicating the benefits of alternative transportation. The vendor will also support creative content design, development, production, and execution; provide media planning, placement, monitoring, and measurement; and identify secondary campaigns as needed. Questions must be submitted by September 28, 2026.