Communication and Marketing Services

The Kentucky transportation department is seeking a vendor to provide comprehensive communication and marketing services supporting transportation projects throughout the region. The selected vendor will deliver professional communication strategies and marketing support, coordinating closely with the statewide communications contractor, project-specific communicators, and partner agencies to ensure consistent messaging and effective public engagement.

Responsibilities include developing a master communications and marketing calendar to synchronize major announcements, project milestones, and traffic impact updates. The vendor will also create a unified brand identity and visual theme for transportation initiatives, producing cohesive messaging that clearly links the agency's mission to ongoing and upcoming infrastructure improvements. This involves designing graphics, logos, templates, and maintaining a style guide for use across social media, the agency website, and video productions.

Additional services encompass developing digital content for agency and statewide web pages to ensure timely, accurate project information, as well as implementing a monthly social media calendar that highlights milestones for key transportation projects. Stakeholder engagement and proactive community relations are central to the scope, aiming to foster public understanding and trust in the agency's investments.