When is the submission deadline?

Submissions are due October 19, 2026. Questions must be submitted by September 28, 2026.

What is the budget for this RFP?

The published budget is $1,500,000 – $19,000,000.

It was issued by Oregon Health Authority. The work is located in Portland, Oregon, United States.

Who is a good fit for this opportunity?

Public health communications or social marketing agency. Experience developing tobacco prevention and cessation campaigns. Expertise in audience research, message testing, and campaign evaluation. Statewide advertising, social media, website, and public relations capabilities. Experience engaging community-based organizations, health equity coalitions, and Tribal organizations. Capacity to provide communications training and technical assistance.

Commercial Tobacco Prevention and Cessation Communications Strategy and Services (Due October 19, 2026)

Overview

Marketing, Advertising & Social Media

Portland, Oregon, United StatesPosted: September 15, 2026Deadline: October 19, 2026

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SUMMARY

Oregon seeks a communications partner to develop and implement statewide commercial tobacco prevention and cessation campaigns. The engagement includes research, creative services, advertising, digital communications, community engagement, technical assistance, evaluation, and public relations.

KEY REQUIREMENTS

Must have no financial, professional, or pro bono connection or relationship with the tobacco, alcohol, or cannabis industries
Must have a 100% Tobacco-free Workplace Policy or a plan to develop one
Must demonstrate work experience providing public health communications services including tobacco prevention and cessation social marketing campaigns in English and other languages
Must demonstrate work experience in social marketing of public health issues
Must demonstrate work experience co-creating marketing materials through community engagement processes
Senior management staff must have demonstrated work experience working with Culturally Specific Communities
Must be authorized to transact business in the State of Oregon
Must maintain Commercial General Liability Insurance of at least $1,000,000 per occurrence and $2,000,000 annual aggregate
Must provide a Pay Equity Compliance Certificate if employing 50 or more full-time workers and contract value exceeds $500,000

BUDGET

Verified

$1,500,000 – $19,000,000

CONTRACT DURATION

84 months

TIMELINE

Questions/Requests for Clarification Due: September 28th, 2026

Answers to Questions/Requests for Clarification Issued: October 1st, 2026

Proposal Due Date: October 19th, 2026

Issuance of Notice of Intent to Award: November 12th, 2026

QUESTION DEADLINE

September 28, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Oregon Health Authority

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DESCRIPTION

The vendor will provide strategic communications services for the Public Health Division’s Health Promotion and Chronic Disease Prevention Section and Tobacco Prevention and Education Program. The work will support the Smokefree social marketing brand and related campaigns, as well as the management and maintenance of culturally specific social marketing campaigns addressing commercial tobacco prevention and cessation.

Services may include brand strategy; audience, campaign, and social marketing research; message and creative testing; advertising development, purchasing, and placement; social media strategy and maintenance; website strategy, development, and maintenance; community engagement; campaign monitoring and evaluation; materials development and archiving; public relations; and analytics reporting. The vendor will also provide strategic communications training and technical assistance to the agency, local public health authorities, community-based organizations, regional health equity coalitions, and Tribes and Tribal organizations.

Campaigns will have statewide reach, with particular attention to the needs of audiences most affected by predatory tobacco marketing tactics. Website responsibilities may include development and maintenance of a community partner resource portal. Questions must be submitted by September 28, 2026, and the anticipated budget is up to $1,500,000.

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Frequently asked questions

When is the submission deadline?: Submissions are due October 19, 2026. Questions must be submitted by September 28, 2026.
What is the budget for this RFP?: The published budget is $1,500,000 – $19,000,000.
Who issued this RFP?: It was issued by Oregon Health Authority. The work is located in Portland, Oregon, United States.
Who is a good fit for this opportunity?: Public health communications or social marketing agency
Experience developing tobacco prevention and cessation campaigns
Expertise in audience research, message testing, and campaign evaluation
Statewide advertising, social media, website, and public relations capabilities
Experience engaging community-based organizations, health equity coalitions, and Tribal organizations
Capacity to provide communications training and technical assistance

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