Colorado State Fair Marketing Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
Publication Date: September 14th, 2026
Deadline for Questions: September 22nd, 2026
State's Responses to Inquiries: September 30th, 2026
Proposal Submission Deadline: October 16th, 2026
Virtual Public Opening: October 16th, 2026
Estimated Demonstration Period: November 2nd, 2026 to November 6th, 2026
Estimated Intent to Award: November 18th, 2026
Desired Contract Start Date: January 1st, 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Colorado Department Of Agriculture
DESCRIPTION
The selected vendor will provide comprehensive marketing services for the Colorado State Fair. The work will include developing an overall marketing strategy that maximizes the available budget, balances paid media with value-added elements, accommodates short-notice changes, supports sponsor and partner commitments, and advances the fair’s programming, attendance, and revenue goals.
Services will include conducting and analyzing market research, identifying target markets, evaluating reach and advertising effectiveness, and using research findings to refine strategy and develop media, creative, and advertising plans. The vendor will also develop a cost-effective brand strategy intended to increase revenues and patronage.
The advertising campaign may include television, radio, print, outdoor, social media, over-the-top, and digital media. The vendor will coordinate graphic design and production of campaign creative, as well as manage media buying, including research evaluation, media planning, placement, payment to media outlets, net rates, and written annual analyses of media-buy effectiveness. The contract period will be one year. Questions must be submitted by September 22, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 16, 2026. Questions must be submitted by September 22, 2026.
- What is the budget for this RFP?
- Settle estimates the budget at $300,000. The issuer has not published an official figure.
- Who issued this RFP?
- It was issued by Colorado Department Of Agriculture. The work is located in Colorado, United States.
- Who is a good fit for this opportunity?
- Integrated marketing agency with experience in event, fair, or entertainment promotion
- Expertise in market research, brand strategy, creative production, and media buying
- Demonstrated ability to manage television, radio, print, outdoor, social, and digital campaigns
- Strong performance measurement and media effectiveness reporting capabilities
- Experience supporting sponsors, partners, attendance growth, and revenue objectives
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.