(1) Vendor needs to provide college admissions recruitment and communication platform. • Provide a college admissions recruitment and communication platform designed to enhance the university’s ability to connect with prospective students, school counselors, and parents. • Platform should support targeted outreach, engagement analytics, and relationship management to advance enrollment goals and strengthen connections with key high schools. • Ability to communicate directly with high school counselors through a secure, FERPA–compliant interface. • Optional communication tools for parents/guardians who opt in to receive university updates, event invitations, and application reminders. • Student engagement tracking and reporting, including analytics to measure communication effectiveness. • Integration capabilities with CRM or student information systems for efficient data management. • Campaign customization to support targeted messages by geography, academic interest, or school partnership.