A university is seeking a comprehensive admissions recruitment and communication platform to enhance engagement with prospective students, school counselors, and parents. The proposed platform should enable targeted outreach efforts and provide advanced engagement analytics, helping the university achieve its enrollment objectives and develop stronger relationships with key high schools.

The platform must offer secure, FERPA-compliant communication tools for direct interaction with high school counselors, as well as optional features for parents or guardians to opt in to receive university updates, event invitations, and application reminders. Student engagement tracking and detailed reporting are required to assess the effectiveness of communications.

Additionally, the solution should integrate seamlessly with existing CRM or student information systems to streamline data management processes. The ability to customize campaigns based on factors such as geography, academic interests, or school partnerships is also essential to support the university's targeted messaging strategies.