Cloud-Based SaaS Social Media Management Solution

A public-sector buyer in Quebec is seeking a cloud-based Software-as-a-Service commercial off-the-shelf social media management solution, including implementation and ongoing support. The solution is intended to help efficiently manage social media activities across platforms such as Facebook, Instagram, X, YouTube, LinkedIn, Pinterest, and other emerging channels.

The platform is expected to support web integration capabilities, including automated publishing from web applications and collection of social media web analytics. It should function as an enterprise solution that can integrate with an evolving digital communications ecosystem while supporting institutional social media management requirements.

The solution must be user-centric and align with applicable acts, policies, standards, frameworks, directives, and guidelines related to accessibility, privacy, security, and official languages. Access to social media account information and system functions must not be shared by default between institutions or among users within an institution. The architecture must avoid direct integration with internal networks, relying instead on secure public endpoints such as HTTPS or TLS-secured APIs for outbound interoperability. An API is also required to allow content management systems to automatically publish content to third-party social media platforms. The anticipated contract term is three years.