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Campus Sponsorship Asset Valuation Services

Overview


Management Consulting & Admin Support
Stephenville, Texas, United StatesPosted: September 24, 2026Deadline: October 27, 2026

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SUMMARY


The university is seeking vendor support to inventory and value campus sponsorship assets, develop commercialization and naming guidance, and recommend sponsorship packaging and signage strategies. Proposals should also address any supporting asset-management platform and related implementation, security, training, and ongoing costs.

KEY REQUIREMENTS


BUDGET

Verified

From $100,000

CONTRACT DURATION


6 months

TIMELINE


RFP Issue Date: September 23rd, 2026

Deadline for Written Questions: October 6th, 2026

University’s Response to Questions: October 13th, 2026

Proposal Submission Deadline: October 27th, 2026

Optional finalist presentations/interviews: November 3rd–6th, 2026

Contract Award Notification: November 17th, 2026

Service Commencement Date: December 1st, 2026

QUESTION DEADLINE


October 6, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Tarleton State University

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DESCRIPTION


The issuing university seeks a qualified vendor to identify, document, and value potential campus sponsorship assets across academic, administrative, student-facing, auxiliary, and business units. Potential assets may include physical spaces, programs, events, publications, digital media, communications channels, intellectual property, experiential opportunities, corporate naming opportunities, and other university-controlled inventory. The engagement may require campus observations, site visits, stakeholder interviews, and follow-up communications.

The vendor will develop a transparent valuation methodology informed by market benchmarks, audience characteristics, exposure, scarcity, duration, activation potential, brand alignment, comparable transactions, and other relevant criteria. The work should provide guidance for corporate naming opportunities while distinguishing commercial sponsorship from philanthropic naming and donor recognition. Recommendations should address asset bundling, packaging, contract terms, escalation, category exclusivity, activation, and renewal strategies.

The scope also includes assessing coordinated interior and exterior signage networks, including static and digital formats, and addressing content management, inventory control, maintenance, lifecycle management, accessibility, security, data privacy, and brand standards. The vendor must describe any proposed platform, including its data structure, user roles, search, filtering and reporting capabilities, import and export formats, integrations, data ownership, hosting, security, accessibility, licensing, implementation, training, support, and recurring costs. Questions must be submitted by October 6, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due October 27, 2026. Questions must be submitted by October 6, 2026.
What is the budget for this RFP?
The published budget is From $100,000.
Who issued this RFP?
It was issued by Tarleton State University. The work is located in Stephenville, Texas, United States.
Who is a good fit for this opportunity?
  • Sponsorship valuation and corporate partnership consultancy
  • Experience with universities, colleges, or other complex institutional environments
  • Expertise in sponsorship inventory audits, naming rights, signage, and asset packaging
  • Capability to conduct stakeholder interviews, site visits, and market benchmarking
  • Experience designing or implementing sponsorship asset-management platforms
  • Strong knowledge of accessibility, data privacy, brand governance, and digital content management

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