Campaign Planning, Delivery and Associated Services
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SUMMARY
DESCRIPTION
A higher education agency in the UK is seeking a qualified contractor to provide comprehensive campaign planning, delivery, and associated student recruitment services. The contractor will be responsible for executing performance-driven campaigns aimed at student recruitment in both domestic and international markets.
Applicants must demonstrate expertise in higher education sector strategy, performance marketing, and media buying. Additional requirements include proficiency with AI-powered campaign planning and organization tools, as well as transparent measurement and conversion tracking across all relevant platforms.
Key services to be delivered include campaign planning and execution, channel management, consultancy and innovation, asset development, tracking and reporting, account management, and seamless integration with agency and third-party supplier processes. The contract will be awarded for a three-year period. Interested vendors should note that all questions regarding this opportunity must be submitted by February 17, 2026.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on March 6, 2026 and is no longer accepting submissions.
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