A college in New York is seeking a vendor to provide comprehensive services for planning, executing, assessing, and refining targeted social media campaigns. The primary goal of these campaigns is to drive enrollment among specific prospective students, as identified by the college, with a particular focus on individuals positioned in the middle or bottom of the recruitment funnel.

The selected vendor will be responsible for developing and implementing multi-platform social media calls to action that effectively engage and convert these prospective students. Additionally, the vendor must assess campaign performance and continuously refine strategies to maximize enrollment outcomes.