The Province of British Columbia is seeking a vendor to provide end-to-end branding services aimed at developing and implementing a comprehensive branding strategy. The scope of work includes engaging key stakeholders through workshops, surveys, and interviews to ensure diverse input and alignment with organizational goals.

The selected vendor will conduct an in-depth audit of existing branding and communications materials, followed by the development of a strategic brand framework. Deliverables include the creation of cohesive brand positioning, messaging, and a distinct visual identity. Specific tasks will involve designing a new logo, tagline, and detailed brand guidelines, as well as providing adaptable templates for print, digital, and signage applications.

Additionally, the vendor will be responsible for planning and executing a brand rollout and activation plan to ensure a seamless implementation across all channels.