A university in Idaho is seeking a qualified vendor to deliver a comprehensive branding redesign for its football complex. The project scope includes the development of new brand design concepts, experiential design applications, and detailed programming, complete with associated renderings.

The selected vendor will be responsible for conducting an in-depth site study and preparing conceptual design packages that provide cost estimates for all proposed branding elements. Recommendations must skillfully integrate the university's brand identity, storytelling, and environmental features to reflect the pride, history, and future vision of the football program.