Branding and Organizational Identity Study Services

A public-sector client in North Carolina is seeking consultant support to lead a comprehensive branding and organizational identity study. The work is intended to result in the development of an organizational identity system supported by a strategic process that includes discovery, research, stakeholder engagement, identity development, governance planning, and implementation preparation.

The selected consultant will coordinate project initiation activities, including a kick-off meeting with city leadership and the project team. The scope also includes a thorough assessment of the city’s existing organizational identity and communications environment to better understand its current identity landscape, organizational culture, and public presence.

The engagement is expected to include development and execution of a stakeholder engagement strategy that gathers meaningful input from both internal and external audiences. Based on that work, the consultant will produce an organizational identity strategy that addresses framework development, positioning, key messaging, and organizational voice and tone, along with a visual identity system that may include logo evaluation and recommendations, color palette, and typography.

The project also requires implementation planning and a transition strategy to support adoption of and alignment with the new organizational identity system. The final approach should be practical and designed to help the organization move effectively from assessment through rollout preparation.