When is the submission deadline?

Submissions are due August 10, 2026. Questions must be submitted by August 10, 2026.

It was issued by City Of Salisbury. The work is located in Salisbury, North Carolina, United States.

Who is a good fit for this opportunity?

Branding and strategic communications consultancy. Experience serving municipalities or other public-sector organizations. Strong background in stakeholder engagement and public input processes. Expertise in brand strategy, messaging, and organizational identity systems. Creative capabilities in logo evaluation, typography, and visual identity design. Ability to deliver governance, rollout, and implementation planning. Project management capacity for multi-phase consulting engagements. Familiarity with North Carolina public-sector environments.

Branding and Organizational Identity Study Services (Due August 10, 2026)

Overview

Marketing, Advertising & Social Media

Salisbury, North Carolina, United StatesPosted: July 22, 2026Deadline: August 10, 2026

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SUMMARY

A North Carolina public-sector client seeks a consultant to conduct a branding and organizational identity study and develop a new identity system. The project includes research, stakeholder engagement, messaging, visual identity recommendations, and implementation planning.

KEY REQUIREMENTS

Must be a qualified consulting firm
Must provide two similar projects as references
Must maintain $1,000,000 in general liability insurance
Must maintain $1,000,000 in automobile liability insurance
Must provide Worker's Compensation insurance as required by North Carolina law
Must comply with E-Verify requirements if employing 25 or more employees
Must submit two copies of the bid
Must agree to the City's contract terms and conditions
Must not discriminate on the basis of race, color, religion, sex, national origin, or physical handicap

TIMELINE

July 22nd, 2026: Request for Proposals issued

August 10th, 2026: Proposals Due

August 11th, 2026: Review of Proposals

August 14th, 2026: Consultant is selected and notified

August 19th, 2026: Contract is presented to City Council for approval

August 20th, 2026: Work is initiated; kick-off meeting scheduled

QUESTION DEADLINE

August 10, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

City Of Salisbury

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

A public-sector client in North Carolina is seeking consultant support to lead a comprehensive branding and organizational identity study. The work is intended to result in the development of an organizational identity system supported by a strategic process that includes discovery, research, stakeholder engagement, identity development, governance planning, and implementation preparation.

The selected consultant will coordinate project initiation activities, including a kick-off meeting with city leadership and the project team. The scope also includes a thorough assessment of the city’s existing organizational identity and communications environment to better understand its current identity landscape, organizational culture, and public presence.

The engagement is expected to include development and execution of a stakeholder engagement strategy that gathers meaningful input from both internal and external audiences. Based on that work, the consultant will produce an organizational identity strategy that addresses framework development, positioning, key messaging, and organizational voice and tone, along with a visual identity system that may include logo evaluation and recommendations, color palette, and typography.

The project also requires implementation planning and a transition strategy to support adoption of and alignment with the new organizational identity system. The final approach should be practical and designed to help the organization move effectively from assessment through rollout preparation.

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Frequently asked questions

When is the submission deadline?: Submissions are due August 10, 2026. Questions must be submitted by August 10, 2026.
Who issued this RFP?: It was issued by City Of Salisbury. The work is located in Salisbury, North Carolina, United States.
Who is a good fit for this opportunity?: Branding and strategic communications consultancy
Experience serving municipalities or other public-sector organizations
Strong background in stakeholder engagement and public input processes
Expertise in brand strategy, messaging, and organizational identity systems
Creative capabilities in logo evaluation, typography, and visual identity design
Ability to deliver governance, rollout, and implementation planning
Project management capacity for multi-phase consulting engagements
Familiarity with North Carolina public-sector environments

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