(1) Vendor needs to provide branding and marketing services. – Provide Branding and Marketing Services. • Develop a creative campaign that supports brand awareness. • Develop integrated marketing campaigns that supports recruitment and specific degree programs • Specify an example of research methodology to define the brand. • Propose research to help define the brand. • Work closely with the Office of Marketing and Events and executive leadership to develop initial brand positionings. • Conduct testing required to confirm brand positioning. • Provide specific objectives of Creative Campaign. • Demonstrate how the creative can be used with different platforms, including the website and recruitment activities. (2) All the questions must be submitted no later than December 3, 2025.