Branding and Marketing Services

A university in Nevada is seeking a qualified vendor to provide comprehensive branding and marketing services. The selected vendor will be responsible for developing a creative campaign aimed at increasing brand awareness and supporting the recruitment of students to select degree programs.

The scope of work includes the development of integrated marketing campaigns, conducting research to help define and position the university's brand, and specifying research methodologies. The vendor will work collaboratively with the Office of Marketing and Events, as well as executive leadership, to establish the initial direction for the university’s brand. Responsibilities also include testing and validating proposed brand positioning, articulating specific objectives for creative campaigns, and demonstrating how campaign materials can be adapted for various platforms, including the university website and recruitment activities.