Branding and Integrated Marketing Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Proposals due: July 21st, 2026
Project duration: September 1st, 2026 to November 12th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
City Of Lowell
DESCRIPTION
The city seeks a strategic, highly creative firm to lead a comprehensive branding and marketing initiative. The selected partner will be responsible for creating a cohesive plan enabling both the city and its community partners to implement a multi-channel, integrated destination and economic development marketing and advertising campaign.
Responsibilities include developing a concise campaign messaging framework, translating brand positioning into accessible, public-focused messaging, and ensuring that content is adaptable across digital, print, and in-person platforms. The scope also covers the development and execution of a targeted digital media strategy aligned with campaign goals, management of paid digital placements, deployment of targeted digital campaigns to enhance storytelling, and continuous campaign optimization.
Additionally, deliverables will feature social-ready and print-adaptable materials, city banners with the new logo, and social media templates. The vendor is expected to provide solutions that maximize reach and engagement, supporting the city's brand visibility across multiple audiences.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on July 21, 2026 and is no longer accepting submissions.
- What is the budget for this RFP?
- The published budget is $75,000.
- Who issued this RFP?
- It was issued by City Of Lowell. The work is located in Lowell, Massachusetts, United States.
- Who is a good fit for this opportunity?
- Creative marketing and branding agencies with expertise in destination and economic development campaigns
- Proven experience managing multi-channel, integrated marketing initiatives for municipalities or public sector clients
- Strong track record in digital media strategy, campaign execution, and optimization
- Ability to develop adaptable messaging and visual assets for diverse formats
- Firms with successful collaborations with city governments or community partners
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.