Brand Identity and Website Redesign and Development Services
Overview
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SUMMARY
KEY REQUIREMENTS
TIMELINE
RFP Issued: August 21st, 2026
Proposal Deadline: September 28th, 2026
Project Start: October 26th, 2026
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
PolicyWise For Children & Families
DESCRIPTION
The organization is seeking consultants or agencies to deliver a comprehensive brand alignment initiative, including refreshed brand identity, brand positioning, value proposition, and website redesign and development. The selected provider will develop a brand platform, create a refreshed visual identity covering the logo, color palette, typography, imagery, and style, and advise on the use of channels such as social media and newsletters.
The engagement will include user-centered information architecture and sitemap development, as well as end-to-end website content strategy and development. Activities may include content discovery and audit, messaging frameworks, page-level content outlines, copywriting, editing, stakeholder review, accessibility compliance, and migration of content into a new content management system.
The provider will design and build a modern, accessible, mobile-responsive, secure, reliable, high-performing, and user-friendly website aligned with the organization’s strategic direction and brand identity. The website must meet WCAG 2.1 AA standards, support SEO through keyword strategy, metadata, and on-page optimization, and be structured for discoverability across AI-powered search engines, generative search experiences, and large language model-based assistants. The provider will also recommend, configure, and implement a user-friendly CMS suitable for nontechnical staff.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due September 28, 2026.
- Who issued this RFP?
- It was issued by PolicyWise For Children & Families. The work is located in Edmonton, Alberta, Canada; Calgary, Alberta, Canada.
- Who is a good fit for this opportunity?
- Branding and digital experience agency with integrated strategy, design, content, and web development capabilities
- Demonstrated experience delivering CMS-based website redesigns and implementations
- Expertise in WCAG 2.1 AA accessibility, responsive design, SEO, and content strategy
- Strong capabilities in brand positioning, visual identity development, copywriting, and stakeholder engagement
- Experience optimizing websites for AI-powered search, generative search, and LLM-based discovery
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.