Brand Discovery and Strategic Messaging Initiative Services
Overview
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SUMMARY
DESCRIPTION
The College is seeking a vendor to lead a brand discovery and strategic messaging initiative that establishes a research-based foundation for its brand and communications. The selected vendor will conduct the approved discovery and engagement activities outlined in the Discovery & Engagement Plan.
The review is expected to address institutional positioning, messaging approaches, and visual identity systems. Available resources may include the College's Strategic Plan and related research, economic impact studies, campaign feasibility research, and enrollment and demographic data.
The vendor will develop institutional messaging that addresses the College's value proposition and differentiators, brand attributes and definitions, a positioning statement, a brand narrative, a messaging hierarchy and key themes, an audience messaging matrix, and messaging priorities and considerations. A comprehensive final report must synthesize the research findings, strategic recommendations, and messaging guidance developed during the project. Questions must be submitted by September 21, 2026.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on October 12, 2026 and is no longer accepting submissions.
- Who is a good fit for this opportunity?
- Branding and strategic communications consultancy with higher education experience
- Demonstrated expertise in institutional research, brand discovery, and audience engagement
- Capable of developing positioning, brand narratives, messaging hierarchies, and audience messaging matrices
- Experienced in synthesizing research and strategic recommendations into comprehensive final reports
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.