When is the submission deadline?

Submissions are due June 26, 2026. Questions must be submitted by June 18, 2026.

It was issued by City Of East Lansing Downtown Management Board. The work is located in East Lansing, Michigan, United States.

Who is a good fit for this opportunity?

Experienced branding or marketing agency. Proven track record in brand strategy, development, and campaign execution. Experience working with public sector or agency clients. Ability to facilitate visioning sessions with stakeholder groups.

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Brand Development Services

Overview

Marketing, Advertising & Social Media

East Lansing, Michigan, United StatesPosted: May 30th, 2026Deadline: June 26th, 2026

Fit Score

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SUMMARY

The agency seeks a vendor to review and update its existing brand and deliver a comprehensive rebranding campaign along with marketing materials.

KEY REQUIREMENTS

Must provide three examples showcasing qualifications for the scope of work
Must comply with the City's Civil Rights Ordinance
Must maintain Commercial General Liability Insurance with limits not less than $1,000,000 per occurrence and aggregate
Must maintain Workers' Compensation Insurance
Must name the City of East Lansing as an additional insured on the Commercial General Liability policy
Must provide proof of insurance coverage
Must not subcontract or assign services without prior written approval from the City

TIMELINE

Question deadline: June 18th, 2026

RFQ deadline: June 26th, 2026

All services completion deadline: November 5th, 2026

QUESTION DEADLINE

June 18th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

City Of East Lansing Downtown Management Board

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DESCRIPTION

The agency is seeking a vendor to provide brand development services. The selected firm will be responsible for reviewing the Board’s current branding, consulting with the agency’s Marketing Committee to understand their vision and concepts for a rebrand, and developing an updated branding campaign. This includes creating all associated marketing materials for the agency’s review and approval.

Vendors must be able to lead collaborative brand strategy discussions and translate organizational goals into a refreshed and cohesive brand identity that will support the agency’s marketing efforts.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 26, 2026. Questions must be submitted by June 18, 2026.
Who issued this RFP?: It was issued by City Of East Lansing Downtown Management Board. The work is located in East Lansing, Michigan, United States.
Who is a good fit for this opportunity?: Experienced branding or marketing agency
Proven track record in brand strategy, development, and campaign execution
Experience working with public sector or agency clients
Ability to facilitate visioning sessions with stakeholder groups

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Brand Development Services (Due June 26, 2026) | Settle RFP Hunter