When is the submission deadline?

Submissions are due September 8, 2026. Questions must be submitted by August 10, 2026.

It was issued by Cbc/Radio-Canada. The work is located in Canada.

Who is a good fit for this opportunity?

Audio advertising and podcast technology providers. Experience with programmatic or targeted ad delivery systems. Proven ability to provide standardized advertising analytics and metrics. Established providers capable of supporting a three-year contract.

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Audio Advertising Services for Traffic Management

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Overview

Marketing, Advertising & Social Media

CanadaPosted: August 6, 2026Deadline: September 8, 2026

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SUMMARY

A three-year opportunity for an audio advertising platform supporting podcast-based traffic management campaigns. The solution must offer advertiser targeting capabilities and podcast-compliant performance metrics.

KEY REQUIREMENTS

Must provide an audio ad delivery system for a podcast environment
Must offer targetability for advertisers
Must deliver ad metrics compliant with IAB standards
Must support self-hosting for content rights management
Must offer a robust open API for configuration
Must be registered with Merx to obtain documentation
Must meet mandatory requirements listed in Appendix A Scope of Work and SOW Response Grid

CONTRACT DURATION

36 months

TIMELINE

Publication Date: July 31st, 2026

Question Acceptance Deadline: August 10th, 2026

Closing Date: September 8th, 2026

QUESTION DEADLINE

August 10, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Cbc/Radio-Canada

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DESCRIPTION

The contracting authority is seeking a vendor to provide audio advertising services for traffic management. The selected vendor will be expected to supply an audio advertising delivery system designed for a podcast environment.

The solution must provide advertisers with a range of targeting capabilities and deliver a broad set of advertising metrics compliant with current podcast measurement standards. The anticipated contract period is three years.

Questions must be submitted no later than August 10, 2026, and proposals are due by September 8, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due September 8, 2026. Questions must be submitted by August 10, 2026.
Who issued this RFP?: It was issued by Cbc/Radio-Canada. The work is located in Canada.
Who is a good fit for this opportunity?: Audio advertising and podcast technology providers
Experience with programmatic or targeted ad delivery systems
Proven ability to provide standardized advertising analytics and metrics
Established providers capable of supporting a three-year contract

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

See how Settle works