Athletics Special Event Promotion and Activation Services
Overview
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SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide athletics special event promotion and activation services. The work includes identifying, pursuing, and facilitating special events such as neutral-site, out-of-conference, and exhibition games, as well as other non-competition event opportunities. The selected vendor will also be expected to develop promotional and activation opportunities designed to increase event value and visibility.
Scope of work includes special event identification and opportunity development, student-athlete deal facilitation, and the creation of activation and promotion packages for approved events. These packages may include advertising concepts, promotional events, content creation ideas, venue and promoter marketing commitments, and student-athlete promotional activations such as appearances, social promotion, fan engagement activities, and related content development, all subject to required approvals and applicable rules.
The vendor should take a proactive role in identifying potential opportunities and engaging with promoters, venues, opponents, and other counterparties to develop preliminary terms for events and associated activations. A pre-bid meeting is scheduled for August 4, 2026, questions are due by August 10, 2026, and the resulting contract is expected to run for three years.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 18, 2026.
- Who is a good fit for this opportunity?
- Sports marketing or collegiate athletics promotion firm
- Experience securing and activating neutral-site, exhibition, and special sporting events
- Strong relationships with venues, promoters, and athletic program stakeholders
- Expertise in sponsorship packaging, fan engagement, and promotional campaign development
- Familiarity with student-athlete promotional activations and approval requirements
- Capacity to manage multi-year event development and partnership facilitation
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.