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The issuing agency is seeking a consulting partner to provide asset valuation and sponsorship consulting services. The selected firm will be expected to bring substantial expertise in sponsorship strategy development and asset evaluation to support the identification, assessment, and monetization of existing and potential sponsorship assets.
Scope of work includes conducting a comprehensive asset inventory audit, valuing current and prospective sponsorship assets based on return on investment and return on objectives, and developing a competitive fair market valuation methodology to support long-term sponsorship opportunities for each identified asset. The consultant will also analyze audience reach and media impressions to demonstrate the value of sponsorship opportunities to both the asset owner and prospective sponsors.
Additional responsibilities include reviewing existing advertising and sponsorship agreements to identify any conflicts with potential new sponsorships and recommending sponsor engagement strategies. The contract term is expected to be one year, and questions are due by July 27, 2026.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.