Advertising Services for Business and Economic Development Initiatives

The issuing organization is seeking an advertising agency to develop, manage, and place advertising campaigns in support of its business and economic development initiatives. The selected vendor will be expected to provide a full range of advertising and communications services to support outreach efforts across multiple channels.

Scope of work includes market research, strategic market planning, ad production, video production, digital media, collateral and sales materials, exhibits, and print advertising in international, state, and local publications. The agency may also be asked to support additional communications efforts, execute promotional activities, and provide intermittent public relations advice as needed.

The engagement also includes digital media advertising support such as programmatic and native advertising campaigns, as well as ad placements on trade publication websites, e-newsletters, and other relevant digital platforms. The vendor should be able to provide illustration and creative development services, including research, concept development, and copy creation for printed and digital materials, while tracking and reporting digital performance metrics such as impressions, clicks, conversions, click-through rate, and cost per click. The contract period is anticipated to be three years.