Advertising and Marketing Services
Overview
Fit Score
Settle Intelligence
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Tender documents available: June 11th, 2026
Compulsory briefing session: June 18th, 2026
Enquiries closing date: June 24th, 2026
Closing time for receipt of tenders: July 8th, 2026
QUESTION DEADLINE
Issuing Agency
South African National Roads Agency Soc Limited
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The agency seeks a vendor to provide comprehensive advertising and marketing services over a three-year period. Scope of work includes strategic planning to enhance and sustain brand positioning, as well as creative planning and development for diverse media platforms—including television, radio, print, digital, and out-of-home venues such as stadium and wall mural advertising.
Responsibilities encompass the conceptualization and production of campaign materials, including messaging development, setting campaign objectives, audience targeting, copywriting, storyboards, scripts, resizing, editing, and mechanicals for multiple communication channels. The selected company must provide dedicated personnel, including a senior strategist, and ensure the delivery of strategic brand insights, direction, and integrated advertising strategies at both corporate and product levels.
The vendor will be expected to develop overall brand and creative strategies to enhance the organization's profile, raise public awareness, and support education and call-to-action campaigns. Additional duties include brand reviews, participation in key research initiatives (such as brand awareness and communication effectiveness studies), monitoring and analyzing campaign impact, and tracking consumer trends and behaviors. Creative outputs should reflect an in-depth understanding of the agency's operational environment as it relates to advertising and marketing activities. Participation in a mandatory virtual briefing session is required.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due July 8, 2026. Questions must be submitted by June 24, 2026.
- Who issued this RFP?
- It was issued by South African National Roads Agency Soc Limited. The work is located in Pretoria, Gauteng, South Africa.
- Who is a good fit for this opportunity?
- Full-service marketing or advertising firm with proven brand strategy capabilities
- Experience in multi-platform creative campaign development and execution
- Demonstrated expertise in market research, brand tracking, and consumer analytics
- Ability to provide a senior strategist and dedicated project team
- Familiarity with South African market and advertising channels
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