Tourism Strategy Service

The organization seeks a vendor to develop a comprehensive, community-driven tourism strategy aimed at supporting sustainable economic development while honoring Anishinaabe culture, language, governance systems, and connection to the land. The selected vendor will be responsible for creating a nation-wide strategy that identifies priority tourism opportunities, safeguards cultural values and sacred sites, and ensures that community interests remain at the forefront.

Key activities include engaging and collaborating with all First Nations through meaningful sessions to gather local knowledge, assess community readiness, and map tourism assets across all Four Directions. The vendor will conduct feasibility studies and market research for opportunities in cultural tourism, land-based experiences, eco-tourism, regional tours, and community-led initiatives, with a mandate to assess potential negative impacts and propose strategies to mitigate social, cultural, and environmental risks.

Additionally, the work will involve developing a cohesive tourism brand and marketing approach that authentically shares Anishinaabe stories, values, and teachings. The strategy should include a phased implementation plan, identifying short-, medium-, and long-term tourism development priorities spanning community readiness, pilot initiatives, infrastructure needs, capacity building, and sustainable growth pathways.