Tourism Representation Services for Australia and New Zealand

Overview

Hospitality, Food Service & Travel

New Zealand; AustraliaPosted 4 days agoDeadline: May 29th, 2026

Fit Score

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SUMMARY

Seeking a contractor to provide exclusive tourism representation and marketing services for Australia and New Zealand, including travel trade, consumer outreach, and strategic counsel over a five-year term.

KEY REQUIREMENTS

Must have at least 5 years of experience working with the Australia and New Zealand travel trade and press
Must have demonstrated knowledge of the Australia and New Zealand tourism industry and trends
Must have proven experience in consumer marketing, including digital media and the web
Must have demonstrated accomplishments in destination marketing
Must have staff assigned to this project with relevant experience and qualifications
Must have a physical presence in Australia or New Zealand
Must provide three business references
Must demonstrate economic resources to pay expenses in advance of reimbursement

BUDGET

Verified

$250,000

CONTRACT DURATION

48 months

TIMELINE

Release of RFP: May 4th, 2026

Deadline for Receipt of Questions: May 11th, 2026

Submission of Proposals: May 29th, 2026

Award of Contract: June 2026

Projected Contract Start Date: July 2026

QUESTION DEADLINE

May 11th, 2026

Issuing Agency

New York State Department of Economic Development

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DESCRIPTION

A vendor is sought to provide comprehensive tourism representation services for Australia and New Zealand, acting as the exclusive representative of the Department in these markets for travel and tourism. The contractor's responsibilities encompass a combination of travel trade representation, marketing, consumer outreach, media relations, and general representation services. This includes managing partner marketing promotions, developing and implementing innovative marketing strategies, and ensuring disciplined and accountable execution of activities.

The scope of work further requires providing strategic counsel on the Australia and New Zealand travel industry, monitoring market trends, and delivering operational support to maximize visibility and engagement for the state's Division of Tourism. The contractor will also collaborate closely with International Foreign Direct Investment and Trade Promotion Offices to enhance comprehensive market outreach. The contract is structured for a five-year period. Questions regarding the RFP must be submitted by May 11, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.