Tourism Promoter and Coordinator Service

The City of Union Gap is seeking a vendor to provide tourism promotion and coordination services focused on attracting visitors and strengthening the city's tourism profile. The selected firm will direct, manage, or coordinate promotion, marketing, and advertising efforts designed to increase tourism and enhance awareness of local attractions and events.

Scope of work includes marketing the city to professional meeting planners, promoting familiarization tours, and attending tourism industry trade shows as needed to engage tour operators, tour brokers, convention and meeting planners, and media representatives. The vendor will also design, create, or coordinate promotional materials and campaigns, develop promotion budgets for city review, and support signature events such as Burger Week, Haunted October, Aspirates, and other community tourism initiatives.

In addition, the vendor will maintain the City of Union Gap's tourism-focused web and social media presence, facilitate links with other tourism-related websites in the Yakima Valley, and keep a current events calendar and attractions listing up to date. Responsibilities also include creating or coordinating a reproducible calendar of events and tourist-related news for distribution online, in print, and through media and promotional outlets.