When is the submission deadline?

This RFP closed on July 24, 2026 and is no longer accepting submissions.

It was issued by Tourism Abbotsford. The work is located in Abbotsford, British Columbia, Canada.

Who is a good fit for this opportunity?

Experience in tourism consulting, particularly in gap analysis and strategic planning. Demonstrated expertise in destination development and regional economic analysis. Familiarity with provincial tourism frameworks and branding initiatives. Strong background in stakeholder engagement and regional collaboration projects.

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Tourism Experience Gap Analysis, Audit, and Strategic Roadmap Service

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Overview

Management Consulting & Admin Support

Abbotsford, British Columbia, CanadaPosted: June 30th, 2026Deadline: July 24th, 2026

Past Due

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SUMMARY

Seeking a vendor to conduct a tourism experience gap analysis, audit, and develop a strategic roadmap to guide future destination growth in British Columbia.

KEY REQUIREMENTS

Must be a qualified consultant
Must be able to conduct a Tourism Experience Gap Analysis, Audit, and Strategic Roadmap
Must be able to assess the current tourism landscape across the Fraser Valley
Must be able to identify opportunities to enhance, diversify, and elevate visitor experiences
Must be able to place a strong emphasis on accessibility and community alignment
Must be able to reflect the unique character of the Fraser Valley and local First Nations communities

TIMELINE

Proposals are being accepted until July 24th, 2026, with project work anticipated to begin shortly thereafter.

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Tourism Abbotsford

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DESCRIPTION

The selected vendor will deliver a comprehensive tourism experience gap analysis, audit, and strategic roadmap to support the ongoing development of the visitor economy in the region. This initiative aims to provide valuable insights that will guide future destination development, identify potential investment opportunities, and maintain the region’s reputation for authentic, high-quality experiences for both residents and visitors.

The project is designed to align tourism strategies and strengthen the destination’s competitive positioning in accordance with the Rainforest to Rockies brand initiative. Enhanced information sharing and alignment with the evolving provincial tourism framework are central objectives. The partnership underlying this project emphasizes regional collaboration and long-term planning to maximize the region's appeal as a compelling destination.

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Frequently asked questions

When is the submission deadline?: This RFP closed on July 24, 2026 and is no longer accepting submissions.
Who issued this RFP?: It was issued by Tourism Abbotsford. The work is located in Abbotsford, British Columbia, Canada.
Who is a good fit for this opportunity?: Experience in tourism consulting, particularly in gap analysis and strategic planning
Demonstrated expertise in destination development and regional economic analysis
Familiarity with provincial tourism frameworks and branding initiatives
Strong background in stakeholder engagement and regional collaboration projects

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Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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