Tourism Brand Development and Promotional Media Production Services

Overview

Marketing, Advertising & Social Media

Wetaskiwin, Alberta, CanadaPosted 4 days agoDeadline: May 25th, 2026

Fit Score

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SUMMARY

Alberta seeks a vendor for comprehensive tourism brand development and the creation of promotional video and photography assets to enhance regional tourism marketing.

KEY REQUIREMENTS

Must demonstrate experience in tourism and destination branding
Must demonstrate experience in stakeholder and Indigenous engagement
Must have a high-quality creative portfolio
Must have experience working with municipalities and regional partners
Must submit proposal electronically in PDF format
Must provide company profile, lead contact information, relevant experience, proposed team members, workplan, timeline, budget breakdown, and minimum three references

BUDGET

Verified

$39,000 – $45,000

CONTRACT DURATION

9 months

TIMELINE

RFP Issued: May 4th, 2026

Questions Deadline: May 18th, 2026

Proposal Closing: May 25th, 2026

Evaluation / Interviews: May 26th – June 8th, 2026

Award Notification: June 9th, 2026

Project Start / Kickoff: June 15th, 2026

Phase 1 Final Deliverables: Late September 2026

Phase 2 Final Deliverables: March 1st, 2027

QUESTION DEADLINE

May 18th, 2026

Issuing Agency

City Of Wetaskiwin And The Society For Joint Economic Development Initiatives

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will oversee two project phases to elevate regional tourism in Alberta, Canada. Phase 1 involves comprehensive tourism brand development through discovery and research, including the review of existing tourism, economic development, and community planning documents and robust stakeholder engagement. The vendor will be responsible for crafting a brand strategy, delivering a clear regional tourism positioning statement, and executing creative development. This includes designing a cohesive visual identity system with logo suite, color palette, typography, imagery direction, and supporting graphic elements. Additionally, the project requires the preparation of a brand style guide with explicit standards for logo usage, color, typography, imagery, and tone of voice. A stakeholder engagement summary, project workplan, and timeline are required, with an available budget ranging from $27,000 to $30,000 USD.

Phase 2 focuses on the creation of a professional tourism media library that aligns with the new regional brand. The vendor will be tasked with capturing and producing over 100 professionally edited tourism photographs in both high-resolution for print and web-optimized formats. Media capture will begin during spring/summer 2026, with limited fall/winter capture, and should encapsulate a variety of local themes. The deliverables also include one promotional video (60–90 seconds), drone footage where permitted, and five short-form social media clips. Media production should reflect brand alignment, Indigenous engagement, content versatility, accessibility, and inclusivity, with usage rights clearly established. The allocated budget for this phase is $12,000 to $15,000 USD.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.