Summer Sessions Media Buy Services

Overview

Marketing, Advertising & Social Media

Albany, New York, United States; New York, United States; New York, United States; New York, United States; New York, United States; New York, United StatesPosted 4 days agoDeadline: May 15th, 2026

Fit Score

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SUMMARY

RFP to provide digital media buying and marketing services to promote summer sessions for a higher education client in New York.

KEY REQUIREMENTS

Must have experience in conducting a digital marketing campaign for higher education
Must have capabilities in SEM/PPC, social media marketing, and geofencing
Must be able to format provided creative at no additional cost
Must disclose potential conflicts of interest
Must disclose full commission rate and fee structure

BUDGET

Verified

$30,000

CONTRACT DURATION

3 months

TIMELINE

Proposals due by May 15th, 2026, 5pm Eastern Time

Vendor selection on May 20th, 2026

Campaign start on June 1st, 2026

Campaign finish on August 31st, 2026

QUESTION DEADLINE

May 15th, 2026

Issuing Agency

University At Albany, State University Of New York

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The client seeks an experienced and well-qualified partner to provide media buying services specifically to promote their summer program. The engagement is for a limited timeframe, focused on the development and execution of a digital marketing campaign tailored to higher education audiences.

Services required include search engine marketing (SEM) and pay-per-click (PPC) advertising, targeted social media marketing across the most effective platforms for the intended audience, and geofencing strategies. The overarching goal is to increase awareness and enrollment in the summer sessions among both current and other college students through contemporary digital channels.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.