(1) Vendor needs to provide strategic communications service. Key to this work is updating our brand positioning and strategic narrative to more effectively communicate the breadth, depth and impact of mission, research and public service. Help ensure that our story is both firmly grounded in distinctive strengths, traditions and aspirations. The resulting brand foundation well–researched, community–informed and clearly articulated will provide the entire campus with a unified framework for telling story, both in print and visually, with greater clarity, cohesion and resonance across all audiences. Trademarks and licensing as well as brand protection now reporting into strategic communications, our team plans to ensure both strong brand stewardship and position our brand for increased revenue generation opportunities. (2) Pre–bid meeting will be held on February 25, 2026. (3) All the questions must be submitted no later than March 2, 2026.