A California institution is seeking a qualified vendor to provide strategic communications services focused on updating the campus's brand positioning and strategic narrative. The objective is to more effectively communicate the institution's mission, research, and public service impact, ensuring that the brand story is firmly rooted in distinctive strengths, traditions, and aspirations.

The selected vendor will be responsible for developing a well-researched and community-informed brand foundation that offers a unified messaging framework. This framework should enhance clarity, cohesion, and resonance across all audiences, both in print and visually. Additional requirements include supporting the stewardship of trademarks, licensing, and brand protection to strengthen the overall brand and identify revenue generation opportunities.

Vendors are encouraged to note key dates in the process, which include a pre-bid meeting scheduled for February 25, 2026, and a deadline for submitting questions by March 2, 2026.