Sports Franchise Marketing and Sponsorship Package

The New Mexico Air National Guard, through the USPFO–NM Contracting Office, issued this notice for market research and acquisition planning related to a sports marketing and sponsorship package. The effort is intended to strengthen the organization’s visibility across New Mexico, increase brand awareness, generate qualified recruiting leads, and promote military service opportunities. This notice is not a solicitation or request for quotation.

The contemplated work would center on a partnership associated with the New Mexico Goatheads sports franchise or the Rio Rancho Events Center in Rio Rancho, New Mexico. The place of performance is identified as the Rio Rancho Events Center during New Mexico Goatheads home games and related events. The Government is especially interested in identifying capable small businesses that can deliver this type of sponsorship support.

Required services would include a comprehensive sponsorship package with deliverables such as premium sponsorship of the franchise’s official mobile application, branding on high-visibility venue assets, sponsorship of a major theme night such as Military Appreciation Night, branding at merchandise store entrances and windows, and at least two prominent field-, court-, or ice-side advertisements. Interested firms are asked to submit capability statements demonstrating relevant experience, business size and socio-economic status, and their ability to work directly with the New Mexico Goatheads or the Rio Rancho Events Center to execute similar sponsorship arrangements.