(1) Vendor needs to provide social marketing campaign focus group facilitator service. Agency is soliciting proposals from qualified consulting firms or individuals to provide professional services to complete a comprehensive focus group and evaluation for agency residents. Facilitation of at least three (3) focus group activities to gather data on the needs and opinions of agency residents regarding natural yard care practices: Provide guidance on methods to encourage participation from a group representative of agency’s demographics and the target audience. Support the Stormwater team with the creation of a discussion guide to guide the creation of focus group questions. Organize and identify a facility to have any in-person focus groups and the technology used for any virtual focus groups. Production of a comprehensive report on the resulting outcomes: Analysis of qualitative data gathered: Identify motivators, benefits, barriers, and competition to practicing natural yard care. Methods used to ensure the focus groups were accessible, inclusive, and based on the principles of social marketing. Examine the impact of the lived experiences and intersectionality of overburdened communities on data. (2) All the questions must be submitted no later than December 9, 2025. (3) The contract period will be for four years.