A town in New York is seeking a qualified vendor to provide comprehensive public relations and newsletter design services. The selected firm will be responsible for offering on-call PR support, including consultation, press conferences, speech writing, coordination of interviews with senior town officials, and media outreach. Responsibilities also encompass planning, writing, and editing news releases and advisories, distributing communications, and preparing town officials with key talking points for scheduled interviews. The scope includes guidance and execution in crisis communication and the marketing and promotion of the town to state and national audiences via media outlets, online publications, newsletters, and governmental websites.

Additional services required include the design of flyers, social media graphics, posters, brochures, and other promotional materials. The contractor will assist in publicizing the town’s resources, programs, events, and accomplishments, and will provide strategic recommendations to enhance the town’s social media presence and promote its website. The vendor may also be tasked with identifying and applying for honors, awards, and recognitions on behalf of the town. Newsletter design services are also required, involving quarterly production of four-panel and eight-panel, 8.5 x 11 inch newsletters for the town and specific community projects. Consultation and design support for advertising, marketing, and departmental communications are also part of the engagement.