Promotion Program Service

Overview

Marketing, Advertising & Social Media

Bahamas; Jamaica; Trinidad and TobagoPosted 3 days agoDeadline: May 11th, 2026

Fit Score

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SUMMARY

Seeking a vendor to deliver a global promotion and public relations program, including media outreach, social media, research, veterinary outreach, and event support. The goal is to increase consumption through a coordinated communications campaign.

KEY REQUIREMENTS

Must have experience in promoting U.S. dog and cat food or other U.S. consumer products
Must have experience with generic product promotions
Must have access to and relationships with relevant trade groups and media in the target countries
Must have experience and background of staff assigned to the project
Must have experience and knowledge of USDA programs, specifically the Market Access Program
Must have experience and knowledge of the pet food industry

BUDGET

Verified

$100,000

CONTRACT DURATION

12 months

TIMELINE

Proposals must be received by the Pet Food Institute by May 11th, 2026.

Issuing Agency

Pet Food Institute

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The buyer is seeking a vendor to provide promotion program services for a global public relations initiative designed to increase the consumption of commercially prepared products. The scope centers on developing and presenting a proposal for a comprehensive outreach and communications program.

The requested services include a media relations campaign with effective use of social media, news releases, regular story placement, press conferences, and one-on-one interviews. Additional components of the program include veterinary outreach activities, research support, and participation in shows and special events.

This opportunity appears suited to firms with experience managing integrated promotional campaigns that combine public relations, stakeholder outreach, event support, and strategic communications on a broad or international scale.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.