When is the submission deadline?

Submissions are due October 2, 2026. Questions must be submitted by September 11, 2026.

It was issued by Fhi 360. The work is located in Kenya; South Africa; Zambia.

Who is a good fit for this opportunity?

Marketing strategy or product positioning consultancy. Expertise in human-centered design and customer insight research. Experience developing regional and country-level positioning frameworks. Demonstrated ability to conduct landscape assessments and create practical strategy resources. Experience supporting government or institutional clients.

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Product Positioning Strategy Service

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Overview

Management Consulting & Admin Support

Kenya; South Africa; Zambia; Uganda; Ethiopia; Tanzania; Mozambique; Nigeria; Madagascar; MalawiPosted: September 15, 2026Deadline: October 2, 2026

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SUMMARY

A government authority is seeking a vendor to develop a human-centered regional product positioning strategy, country adaptation framework, supporting resources, and landscape assessment.

KEY REQUIREMENTS

Must be a firm located in Sub-Saharan Africa
Must have experience applying human-centered design methodologies in global health or related fields
Must have strong project management and communication skills
Must have the ability to work in the three selected countries in English, French, and/or the local language
Must have the ability to comply with FHI 360 General Terms and Conditions
Must have the ability to comply with Lucille and David Packard Foundation Terms and Conditions

TIMELINE

Questions due by September 11th, 2026

Answers provided by September 18th, 2026

Proposals due by October 2nd, 2026

Subcontract issued approximately December 31st, 2026

Landscape assessment report due February 1st, 2027

Product insights presentation due May 1st, 2027

Regional product positioning strategy due June 1st, 2027

Country adaptation framework due June 30th, 2027

Positioning resources due July 15th, 2027

QUESTION DEADLINE

September 11, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Fhi 360

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The government authority seeks a vendor to provide product positioning strategy services. The strategy should be grounded in human-centered design principles and establish a flexible framework that can be adapted to individual contexts with limited additional contextualization.

The work includes developing a regional product positioning strategy, creating a country adaptation framework, preparing supporting positioning resources, conducting a landscape assessment, and generating human-centered insights. Vendors must submit all questions by September 11, 2026, and proposals are due by October 2, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due October 2, 2026. Questions must be submitted by September 11, 2026.
Who issued this RFP?: It was issued by Fhi 360. The work is located in Kenya; South Africa; Zambia.
Who is a good fit for this opportunity?: Marketing strategy or product positioning consultancy
Expertise in human-centered design and customer insight research
Experience developing regional and country-level positioning frameworks
Demonstrated ability to conduct landscape assessments and create practical strategy resources
Experience supporting government or institutional clients

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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