Online Brand Strategy and Creative Development Service

Overview

Marketing, Advertising & Social Media

Tucson, Arizona, United StatesPosted 4 days agoDeadline: May 22nd, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

The university seeks a provider to develop an online brand strategy, creative executions, website migration, digital advertising, and messaging for its online education programs.

KEY REQUIREMENTS

Must have demonstrated brand strategy and creative experience with at least two higher education institutions in the last 3 years
Must have demonstrated experience with at least 2 brands in the last 5 years that operate primarily in an online environment
Must be able to comply with Section 508 and WCAG 2.1 AA accessibility standards
Must be able to provide a completed Voluntary Product Accessibility Template (VPAT)
Must be able to provide proof of insurance including Commercial General Liability and Commercial Automobile Liability
Must be able to comply with all applicable federal, state, and local laws, including anti-kickback and non-discrimination policies

BUDGET

Verified

$500,000 – $750,000

CONTRACT DURATION

12 months

TIMELINE

Issuance of RFP: May 4th, 2026

Pre-Proposal Conference: May 12th, 2026

Technical Questions/Inquiries due: May 14th, 2026

RFP Due: May 22nd, 2026

Vendor Presentations: June 17th, 2026 through June 26th, 2026

Complete Evaluations: July 1st, 2026

Award Notification: July 13th, 2026

QUESTION DEADLINE

May 14th, 2026

Issuing Agency

The University Of Arizona

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The university is seeking a vendor to provide a comprehensive online brand strategy and creative development services for its online education offerings. The scope includes crafting a unified customer-facing brand strategy, creative executions, and evaluating names for discoverability and competitiveness in modern search environments, including AI-driven search and retrieval.

Additional components include website migration, designing and developing website UX/UI, and creating web landing pages for paid ads. Vendors will also be responsible for messaging strategies for both internal and external communications, as well as enrollment counselors and advisors, and developing messaging for multiple channels, such as social media ads, paid, owned, and earned media. The project involves initial digital display elements using multiple headlines, images, and content blocks, plus developing a pricing strategy. The resulting contract will be valid for one year.

All vendor questions are due by May 14, 2026, and a non-mandatory conference is scheduled for May 12, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.