The municipality is seeking a vendor to develop a comprehensive municipal signage strategy that promotes cohesion and consistency throughout the community. The selected provider will establish a cohesive design framework and produce detailed sign designs to guide future implementation.

This initiative is intended to support the growth of the tourism sector. Key components include the branding and launch of a new marketing campaign, creation of a visitor website, and deployment of new social media channels. The project also encompasses funding for accessibility improvements at the visitor information centre, capacity building within the tourism sector, and efforts to secure municipal and regional tax funds for community marketing and promotion.