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Marketing Research and Insights Project Consulting Services

Overview


Management Consulting & Admin Support
Edmonton, Alberta, CanadaPosted: July 8th, 2026Deadline: August 4th, 2026

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SUMMARY


Seeking a consulting firm to deliver end-to-end marketing research and insights services, including research design, survey fieldwork, analysis, reporting, and stakeholder presentations. The work also requires strong sampling, data management, and incentive administration capabilities.

KEY REQUIREMENTS


CONTRACT DURATION


24 months

TIMELINE


Issue Date of RFP: July 7th, 2026

Question Deadline: August 1st, 2026

Proposal Closing Date: August 4th, 2026

Tentative Notification of Award: August 31st, 2026

QUESTION DEADLINE


August 1st, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


University Of Alberta

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The procuring organization is seeking a vendor to provide marketing research and insights project consulting services. The selected consultant will support the full research lifecycle, beginning with project initiation and design, including project management, development of customized research methodologies, and creation of statistically sound sampling strategies with appropriate audience quotas and respondent sizing.

The scope also includes execution and fieldwork activities such as drafting audience-facing communications, deploying surveys, managing active fielding, monitoring quotas, and applying weighting methods to improve population representation across target audiences. The vendor will also be responsible for administering participant incentives and prize draws securely.

Following data collection, the consultant will provide analysis, reporting, and project closure services. Deliverables include clean data tables, SPSS files for quantitative projects, advanced statistical analysis where applicable, final reports with key findings and recommendations, and presentations to university stakeholder groups. The vendor must also ensure appropriate data management policies are in place throughout the engagement.

Questions regarding the opportunity must be submitted by July 20, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due August 4, 2026. Questions must be submitted by August 1, 2026.
Who issued this RFP?
It was issued by University Of Alberta. The work is located in Edmonton, Alberta, Canada.
Who is a good fit for this opportunity?
  • Market research and insights consultancy with end-to-end survey project delivery experience
  • Expertise in quantitative research design, sampling strategy, and statistical analysis
  • Capability to manage survey fieldwork, quota monitoring, weighting, and respondent recruitment
  • Experience serving universities or other large public-sector institutions
  • Strong reporting and presentation skills for executive and stakeholder audiences
  • Secure data management practices and experience handling participant incentives
  • Ability to deliver clean datasets and SPSS files

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