An organization in California is seeking a qualified vendor to provide international marketing director services specializing in the walnut industry. The primary responsibilities include developing and executing strategic marketing and category development initiatives aimed at building state preference among consumers and trade partners. The vendor will work to increase consumer awareness and the purchase of California walnuts by implementing a variety of outreach strategies, such as public relations campaigns, influencer activations, social media initiatives, and other marketing efforts. Additionally, the selected vendor will be tasked with boosting sales through retail channels and promoting the use of walnuts in foodservice, culinary applications, food manufacturing, and as an ingredient in innovative products.

The scope also includes leading the development and execution of regional export strategies for selected international markets, and contributing to a unified export strategy for California walnuts. The vendor will be responsible for gathering and sharing market intelligence and conducting analyses to inform industry stakeholders about global trends and opportunities. Furthermore, the provider will offer support to the market development and promotions committee and the board of directors by preparing regional briefs, updates, and presenting progress reports and results to senior leadership.