When is the submission deadline?

Submissions are due December 8, 2026. Questions must be submitted by November 4, 2026.

What is the budget for this RFP?

Settle estimates the budget at $200,000 – $500,000. The issuer has not published an official figure.

It was issued by Nevada State Purchasing Division. The work is located in Carson City, Nevada, United States.

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Integrated Marketing Effectiveness Study

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Overview

Data Analytics, AI & Cloud Hosting

Carson City, Nevada, United StatesPosted: October 8, 2026Deadline: December 8, 2026

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SUMMARY

The Nevada Division of Tourism is seeking a qualified vendor to conduct an integrated marketing effectiveness study to measure the impact of its paid, owned, and earned marketing efforts on travel interest, perception, and visitation.

KEY REQUIREMENTS

Must be registered at nevadaepro.com
Must hold an active entity registration in sam.gov
Must hold a state business license pursuant to NRS chapter 76
Must agree to not engage in a boycott of Israel
Must ensure all state data assets are maintained in the United States
Must provide at least three complete reference questionnaire documents from similar projects performed within the last five years

BUDGET

Estimate

$200,000 – $500,000

CONTRACT DURATION

48 months

TIMELINE

Deadline for questions: November 4th, 2026

Answers posted: November 12th, 2026

Deadline for references: December 7th, 2026

Deadline for submissions: December 8th, 2026

Evaluation period: December 9th, 2026 – December 29th, 2026

Notice of intent: December 31st, 2026

Notice of award: March 5th, 2027

BOE approval: April 13th, 2027

Contract start date: July 1st, 2027

QUESTION DEADLINE

November 4, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Nevada State Purchasing Division

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The Nevada Division of Tourism requires a vendor to perform a quarterly web-based survey to measure the effectiveness of its marketing and media efforts. The study must secure a representative sample of 5,000 responses per fiscal year across target markets, including recall testing of print, digital, and video assets. The vendor will be responsible for survey programming, fielding, data cleaning, and providing quarterly and annual reports. The contract term is four years, anticipated to run from July 1, 2027, through June 30, 2031.

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Frequently asked questions

When is the submission deadline?: Submissions are due December 8, 2026. Questions must be submitted by November 4, 2026.
What is the budget for this RFP?: Settle estimates the budget at $200,000 – $500,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by Nevada State Purchasing Division. The work is located in Carson City, Nevada, United States.

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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