When is the submission deadline?

Submissions are due July 20, 2026. Questions must be submitted by June 22, 2026.

It was issued by New York State Office Of Information Technology Services. The work is located in Albany, New York, United States.

Who is a good fit for this opportunity?

Experienced Google Marketing Platform and Google Analytics 360 implementation partner. Proven track record configuring large-scale analytics (hundreds of millions of events monthly). Familiarity with digital accessibility standards and government sector requirements. Ability to deliver comprehensive reporting and measurement solutions for public agencies.

Google Marketing Platform Implementation (Due July 20, 2026)

Overview

Data Analytics, AI & Cloud Hosting

Albany, New York, United StatesPosted: June 9th, 2026Deadline: July 20th, 2026

Fit Score

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SUMMARY

The State of New York requests proposals for the implementation, licensing, and configuration of the Google Marketing Platform and Google Analytics 360 to enhance website performance, accessibility, and user behavior tracking.

KEY REQUIREMENTS

Must have at least three years of continuous experience providing Google Analytics products and services
Must demonstrate successful implementation of Google Analytics and Tag Manager in at least three prior engagements of similar size and scope
Must have current certifications in Google Analytics and Google Tag Manager
Must be an authorized reseller partner for Google Analytics 4 360 and Google Marketing Platform Services
Must be licensed to conduct business in New York State
Must complete the OSC VendRep Online Responsibility Questionnaire
Must submit valid Certificates of Insurance

CONTRACT DURATION

24 months

TIMELINE

IFB Publication Date: June 8th, 2026

Due Date for Bidder Inquiries: June 22nd, 2026

ITS Response to Bidder Inquiries Date: July 6th, 2026

Bid Response Submission Due Date: July 20th, 2026

QUESTION DEADLINE

June 22nd, 2026

Issuing Agency

New York State Office Of Information Technology Services

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

A government agency in New York seeks a vendor to provide the Google Marketing Platform with the capacity to manage up to 375 million monthly events. This initiative requires comprehensive subscriptions, access rights, and all necessary licensing for relevant products and services.

A key project objective is the implementation of Google Analytics 360 to monitor and assess website performance and accessibility, supporting the agency's mandate to meet digital accessibility requirements and goals. The selected vendor will configure and deploy the Google Analytics 360 plug-in specifically adapted for government use, delivering data-driven insights into user behavior. This will enable agencies to optimize services for constituents, including individuals with disabilities.

The project scope includes the completion of a detailed Client Goal Report & Constraint Analysis, which will outline all objectives, constraints, and resources as established jointly by the client and contractor. Additionally, the vendor is responsible for the full implementation and configuration of GTM360, including thorough setup of tags, triggers, and variables to support the agency's measurement strategy and ensure robust event tracking.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 20, 2026. Questions must be submitted by June 22, 2026.
Who issued this RFP?: It was issued by New York State Office Of Information Technology Services. The work is located in Albany, New York, United States.
Who is a good fit for this opportunity?: Experienced Google Marketing Platform and Google Analytics 360 implementation partner
Proven track record configuring large-scale analytics (hundreds of millions of events monthly)
Familiarity with digital accessibility standards and government sector requirements
Ability to deliver comprehensive reporting and measurement solutions for public agencies

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