Google Marketing Platform Implementation
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
IFB Publication Date: June 8th, 2026
Due Date for Bidder Inquiries: June 22nd, 2026
ITS Response to Bidder Inquiries Date: July 6th, 2026
Bid Response Submission Due Date: July 20th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
New York State Office Of Information Technology Services
DESCRIPTION
A government agency in New York seeks a vendor to provide the Google Marketing Platform with the capacity to manage up to 375 million monthly events. This initiative requires comprehensive subscriptions, access rights, and all necessary licensing for relevant products and services.
A key project objective is the implementation of Google Analytics 360 to monitor and assess website performance and accessibility, supporting the agency's mandate to meet digital accessibility requirements and goals. The selected vendor will configure and deploy the Google Analytics 360 plug-in specifically adapted for government use, delivering data-driven insights into user behavior. This will enable agencies to optimize services for constituents, including individuals with disabilities.
The project scope includes the completion of a detailed Client Goal Report & Constraint Analysis, which will outline all objectives, constraints, and resources as established jointly by the client and contractor. Additionally, the vendor is responsible for the full implementation and configuration of GTM360, including thorough setup of tags, triggers, and variables to support the agency's measurement strategy and ensure robust event tracking.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on July 20, 2026 and is no longer accepting submissions.
- Who issued this RFP?
- It was issued by New York State Office Of Information Technology Services. The work is located in Albany, New York, United States.
- Who is a good fit for this opportunity?
- Experienced Google Marketing Platform and Google Analytics 360 implementation partner
- Proven track record configuring large-scale analytics (hundreds of millions of events monthly)
- Familiarity with digital accessibility standards and government sector requirements
- Ability to deliver comprehensive reporting and measurement solutions for public agencies
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.